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Win New Business

Offsets are a key differentiator in winning new business but fulfilment is a key part of the contract.


The Offset Market

Why are Offsets Important ?

The Offset Fulfilment Challenge

Consequences of Not Delivering the Offset Projects

the offset market

“Offsets” are based on the old principles of barter and counter-trade and have been around since the early 1950s.

Offset obligations are compensation required as a condition of purchase in either government-to-government or commercial sales of primarily aerospace & defence equipment and services to a government. They can take the form of industrial, commercial and political arrangements under which suppliers implement specific projects aimed at partially or fully compensating the buyer's procurement costs or to help the buyer country meet its socio-economic objectives.

Major tenders for purchase of large value projects will ask for proposals on how the supplier will meet its offset obligations. They are now seen as key differentiators in the award of major contracts and are a fast growing market. Offset obligations imposed on suppliers can, in some cases, be as much as 300% of the original contract price.

Values of offset obligations are usually set by the buyer country at a percentage of the full contract price. However, suppliers are at liberty to offer more, giving them a distinct advantage over other bidding suppliers.

The aerospace and defence market is a highly competitive buyer's market. This intense international competition allows buyer countries to extract very favorable deals from suppliers.

As a result, suppliers are finding they need new skills, tools and infrastructure to handle both the increased volume and diversity of offsets they need to fulfill if they are to be seen as a credible supplier.

In 2003, the unfulfilled global offset market was around $50bn and is expected to double by the end of the decade.

why are offsets important?

Offsets are used as a key differentiator by procurement agencies of 120 countries around the world, when assessing bids for high value projects. They are seen as an integral part of the sales process for multi-national companies and, due to their high value and stringent terms imposed at the outset, can be a significant burden for suppliers who do not have the capability to deal with them efficiently.

If a company wants to bid for a big project, it has to be prepared to undertake offset obligations as part of the contract.

There are many benefits for each party:

For the buyer country:

Political benefits –  the Government can define its socio-economic objectives and use offsets to deliver part of it

Economic development – allows the country to re align its economic and industrial base

Creates or sustains local employment opportunities - transfer of key skills and access to new internationals markets and transfer of work to sustain local jobs

For the supplier:

It is a means to differentiate themselves from the competition and win new business

They are a means to access a new market

Can also be a way of diversifying into new business areas and new geographic markets

Create greater efficiencies through new global supply chains

the offset fulfilment challenge

In 2003, the unfulfilled global offset market was around $50bn and this is expected to double by the end of the decade.

The problem for most suppliers is that fulfilling offset obligations is a non-core activity and because, in most cases, there are heavy penalties imposed for non-fulfilment, they can be a costly burden.

The number and cost of offset obligations are growing at an alarming rate which is not matched by suppliers’ ability to fulfill them so we are seeing a widening “offset gap” in the marketplace. Tricolom works with companies to plug the offset gap, helping them to fulfil their offset obligations more efficiently.

There is no uniform legislative or regulatory body to monitor the delivery of offsets so it is up to the buyer country and the supplier to negotiate terms for delivery and penalties to be imposed.

consequences of not delivering the offset projects

There are major penalties imposed on a supplier who cannot fulfil this part of the contract:

Loss of credibility as a valued supplier

Potential loss of further business

Major financial penalties are imposed which just increases the burden and potentially creates financial loss on the contract

Buyer country may refuse acceptance of equipment being supplied under the main contract in a phased delivery programme

Reduces the “bid to win” ratio

The buyer country also suffers from non-delivery of offsets:

Potential impact on its national economy

No positive commercial impact on local businesses

Loss of credibility in future procurement where offsets may be required

What this means is that if supplier companies want to be able to bid for these high value contracts, they need to be able to both offer and fulfil offset obligations. One option open to them is to outsource this to Tricolom.

 
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